I think Strava would have a great partnership opportunity with Dunkin' Donuts.
What is the challenge?
The challenge takes place in June. National Donut Day is on the first friday in June. This year it will be on June 2nd, 2023.
Anyone who completes the dunkin donuts challenge can get a free coffee or donut from Dunkin Donuts by showing they completed the challenge.
How does it work?
The challenge will allow anyone to claim a coffee box or a dozen donuts to share with friends that week by completing 12 miles. One mile for every donut or cup of coffee. The person who completes this challenge will be a hero in their office. They have to complete it in the first week.
Why is it important?
Dunkin's tagline is "America Runs on Dunkin".
They can run a new campaign to the World Runs with Dunkin' and Strava in June. This gets people moving and a fun treat for the office after the challenge.