I've been a paid subscriber since 2016, and unlike all the people who complain about a lack of features in the free account, I see a real value in Strava that I'm perfectly happy to pay for. That being said, I believe that premium users should have more control over their Strava experience than free users. One of the benefits of a premium membership should be the ability to filter the feed to see only the kinds of activities that I want to see and to ignore all the junk that I don't care about. I want to be able to see real outdoor bike rides and runs along with very little else. I don't want to see everytime someone walks their dog around the block or mows the grass, and I especially don't want to see pretend video game bike rides. Looking back through the list of feature requests in this forum, feed filtering is at or near the top of the list of things Strava users want most. Make this a feature of the premium subscription and you will probably have more people willing to pay for it.