In addition to improving Strava's cash flow, I'm sure that a lot of Strava junkies would jump at the opportunity to become lifetime members, if the price is right.
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Lifetime memberships are a bad idea for any business financially.
As far as I'm concerned, I do like the innovations which are implemented from time to time. To have a team of designer and programmers working on theses topics a subscription-based model seems to be the only way to ensure that these sophisticated ideas are coming in the future. I would certainly be in for a purchase like that, but I do understand the necessity of the monthly generated income.
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