I think it would be great if Strava established an Athlete-in-Residence (AIR) program before the 2024 Olympics.
I think this is important because:
- AIRs are pro athletes involved in the future of their respective sports every day
- AIRs work as consultants with Strava's engineering and executive team to test and provide feedback on features that can be marketed as being used by the pros in the Olympics
- AIRs share their Strava training data publicly during the Olympics
- AIRs connect with local fit-tech startups, sports networks, and other up-and-coming athletes
- Strava AIR panel can meet once a month to brainstorm new ideas and discuss the future across sports
- Strava can partner with the AIRs on future deals and events that athletes are in
This helps Strava continue to build and market the platform before and during the Olympics.
