I think Strava Athlete Store will be a great addition to Strava.
This isimportant because:
Athletes ask each other about gear all the time
Athletes can share the gear/fuel they use (shoes, gels, bikes, chest HRM, watch, upcoming races) in their personalized storefront with links to the product
Strava and Athletes can collect affiliate fees for recommending products that get purchased
This feature motivates more athletes to use and stay on Strava and motivates more brands to partner with Strava
Anexampleof when I would want this feature is every day I make an activity post. I think athletes are interested in buying the same gear and fuel that their friends use on the platform. Athletes can review the gear they use in their store.