Hello @DTrumpie 

Thanks for posting about this!   Often when this happens, it's because the goal that was set wasn't for "all ride" but for "ride". 

If you do multiple kinds of rides on Strava (for example virtual rides, mountain bike rides and rides), and your goal isn't set to "all ride", the rides you have categorized as "mountain bike ride and virtual ride" won't count towards your "ride" goal.  

See the example below that shows a goal being set up for "ride" instead of "all ride":

I recommend checking the goal you have set up to see if it's set for "all ride".  If it's not, you can delete the goal and recreate it choosing "all ride" instead of "ride".

If the suggestion above doesn't resolve the issue, please submit a support ticket and we’ll be happy to investigate further.

That was it! Thanks!

I just noticed this the past couple days as well, since I don't gravel ride much. I'm curious, though, why gravel rides don't count as "rides". Virtual rides do - and, IMO, should (hopefully most people are honest with their settings) - and all gravels rides I've been on or have heard about second hand e.g., GCN vids or friends, seem on par with road rides. In fact, some of our gravel trails in the Pacific Northwest are better than some of our roads or even paved trails destroyed by tree roots.

I can set up a new goal for "all rides", but seems gravel rides should count as "ride". I get MTB or e-anything not since MTB is at least half downhill, most often.