Very often when using Strava and linking outside in anyway it has way too much friction.

1. sample 1 -BWR announces a new segment and posts the link. Upon click of link asks me to download app. It’s already downloaded. I click get app. It redirects me to the app, but to my feed,  it the view of the original links. Fix this. 

2.i post a Strava ride on instagram. People click it. They get the same login/ redirect issue.

if you platform wants to grow and stay relevant make it easy to post and share. Outsiders need to see some of the inside before experiencing high friction points. Look at instagram. Let’s you land on content then after time/ actions asks you to login.

asking for login and being high friction before social value is exchanged deters both posters  from sharing and lookers from seeing.