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Strava should enable gift subscriptions again

Mt. Kenya states:

"For the time being, we have removed the option to gift a subscription to an athlete. We apologize for any inconvenience this may cause and appreciate your patience."

This seems to be a really bad idea. I was just looking up how to give a gift subscription. If it isn't possible, I'll be spending my Christmas gift money elsewhere.

Strava should consider enabling gift subscriptions again and stop throwing income away.


Is there any update on this? Soren said they hoped to have this going in 2023?

Mt. Kenya

I wanted to give my son a year's subscription for his birthday.

Mt. Kenya

I would really appreciate if a workaround for gifting premium subscription was availvle


Oh no! I was really looking forward to purchasing a year-long gift subscription for someone. I hope the option becomes available again in the future. Fingers crossed!

Mt. Kenya

I don't understand why Strava gifting isn't available anymore? They want to charge more for subscriptions, but don't want the money? Even Steam still has this feature still available. I really wanted to gift my cycling friend a month or more of Strava as a New Year present for extra feature motivation and so she can see her "Year in Sport 2023". The one good thing I want to do in my life I cannot even do. Ridiculous.

Pico de Orizaba

For a company that apparently needs my money to remove this feature when it was already present is very strange. I am guessing there is some kind of technical reason for this but without a clear explanation I guess we're all in the dark.

Mt. Kenya

This is the biggest reason why I cancelled my subscription. 

Moderator Moderator

We appreciate your interest in this; unfortunately we are not bringing gifting back this year; it's on the back burner for now. You can continue to add your feedback and kudos to this thread; this will be reviewed by our product team. 

Scout (she/her)
STRAVA | Community Hub Team

I would have given a gift subscription for mother's day tomorrow and was also going to give one to a friend of mine for staying at his place but instead have to give them the money to get their own subscription where all the sentiment and goodwill is lost... Can we open up the gift subscription again? I much prefer to give online subscriptions than 'things' there is a wonderful element to doing this and getting more people running, riding and active... Why is it not possible? Does it cost the company more than it would make from subscriptions? Thanks for the community you build but unsure why you would build it further with this feature...

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