Strava should enable gift subscriptions again

[ron_anejo]

https://support.strava.com/hc/en-us/articles/115001685450-Gifting-a-Subscription states:

"For the time being, we have removed the option to gift a subscription to an athlete. We apologize for any inconvenience this may cause and appreciate your patience."

This seems to be a really bad idea. I was just looking up how to give a gift subscription. If it isn't possible, I'll be spending my Christmas gift money elsewhere.

Strava should consider enabling gift subscriptions again and stop throwing income away.

[jlegelis]

Bumping this again... beyond strange I can't gift a yearly subscription to Strava.  Can't imagine what product management is thinking (or not thinking).  How hard is this? 

[Soren]

We appreciate the interest on gifting a Subscription and appreciate the discussion around this topic. Our gifting platform needed an overhaul and we are hoping to bring it back in 2023. We know that this ability is missed and we’ll absolutely let the community know when it’s coming back!

[nhales]

Hi @Soren , is there any update on this? I gifted a subscription to someone last year and was planning to do the same again this year. A prompt resolution would be appreciated as their last one has now expired and they will be without a subscription until this feature is back!

[Soren]

Hey there, we unfortunately aren't bringing gifting back this year, it's on the back burner for now. I will resurface this with our product team and let them know about the interest you've all expressed!

[Cassidamius]

Thanks for the update and transparency. I wanted to share that I found this thread while trying to gift subscription upgrades to 2 people I ride with. I guess they will stay on the free tier. 

[TomBK]

@Soren Any news related to this subject?

[elam101]

This is really weird, has anyone heard from Strava why they would do this?

[SSynan]

It’s weird that this isn’t an option. Why would they remove it? It’s literally free money for them for almost no effort on their part except some sort of gift card redeeming service (which used to exist). I have wanted to gift two people Strava at this point.

[jaf0faj]

I agree, @SSynan .  This was a perfect gift to several of my cycling friends who would not normally pay for a subscription.  Strava had a marketing-free method to generate revenue and subscribers.  As @ron_anejo said, I will be spending my Christmas money elsewhere.