Hey Seang,

Thanks for your interest in using Strava! If you're interested in deeper analysis of the heatmap data, you can learn more through the Strava Metro site and submit inquiries through that page. If the request is something we can help with, someone from the Metro team will be in touch.

Hey ​@SkippyVasquez is there someone I could speak with about this?  I’m looking to incorporate Strava Heatmap data into recreation planning efforts in USA.

If the provided Strava Metro URL isn’t what you are looking for then you can only use the heatmap as everyone else does: By creating Strava routes where the heatmap will be taken into account or by exploring the heatmap.