This is probably one of the more niche activities out there I know...
Many younger pilots are looking to track flights for the sake of record keeping or analysis. There are some options for general aviation but it is less suited to balloons as they do not typically carry built in equipment/gps as with aeroplanes.
A big part of ballooning is flying with others and there is a social element to find out 'where they ended up'. The infrastructure of devices like Garmin head units (in my case as a cyclist) and Strava's social features would in my opinion make for a good platform for our sport.
Technically, the activity type would have to have the following features:
Thanks for reading!
Dave
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