I think that Strava should partner with running shoe companies to announce Shoe Drops with a link to purchase.
This is important because:
Strava will be the hub where all running shoe drops are announced, so athletes don't have to go to different websites
Allow athletes to sign up for shoe launch notifications from certain companies
Athletes already share which shoes they wear
Athletes are able to purchase shoes through Strava and more can be done here to benefit all
I am struggling with this right now. I am waiting to purchase the new Nike Next % 3. I wish I could get a notification when the new shoes drop so I can catch it before the LA Marathon. Nike website just says coming soon.