I think Strava Star Rewardswill be a great addition to Strava.
This isimportant because:
Strava Star Rewards are basically star points for completing challenges
Initially, the points can be used to redeem a free subscription for 3 months, 6 months or 1 year (similar to NYRR challenges)
In the future, the points can be used to buy Strava swag, discounts for gear, fuel, and shoes from different brands, or subscriptions to other fitness services
Brands benefit and users benefit. Instead of only having free subscriptions available through NYRR challenges, expand it to other challenges, so users are motivated to complete more brand challenges and gain stars.
Anexampleof when I would want this feature is every time I complete a challenge, I collect 1 star.
100 stars in one year = 3 months. 200 stars in one year = 6 months. 300 stars in one year (if possible) = 12 months.
Strava Stars must be redeemed within 1 year of being collected.