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Growing a Strava group


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Hi! For anyone experienced in growing a strava group, what did you guys do to grow it? 😀

6 replies

Jana_S
Superuser
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  • Superuser
  • 688 replies
  • April 10, 2025

Hi ​@dariennns, your question reminded me of a similar one I was responding to the other day - and I’d just repeat, be careful what you wish for 🙂

 


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  • Author
  • Hub Rookie
  • 2 replies
  • April 10, 2025

Hi ​@Jana_S , thanks for the comment! It will be a regional thing so meeting up is quite easy. It’s a hub to keep each other accountable and plan fun runs at a more beginner level.


BryanC
Superuser
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  • Superuser
  • 79 replies
  • April 12, 2025

I was involved in a club for work some years ago. 
The best way we found to spread awareness was simply word of mouth and actively send messages and invitations to friends and colleagues.  
One barrier we found was people thinking that they could only join Strava via a subscription.  Once people understood they could join for free and then upgrade later if they wanted to then we got much better results. 
Good luck. 


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  • Author
  • Hub Rookie
  • 2 replies
  • April 13, 2025
BryanC wrote:

I was involved in a club for work some years ago. 
The best way we found to spread awareness was simply word of mouth and actively send messages and invitations to friends and colleagues.  
One barrier we found was people thinking that they could only join Strava via a subscription.  Once people understood they could join for free and then upgrade later if they wanted to then we got much better results. 
Good luck. 

Really appreciate it! Did you host regular events to keep the activity going?


Rixter
Superuser
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  • Superuser
  • 61 replies
  • April 14, 2025

You can also take the lead by inviting people to your club


BryanC
Superuser
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  • Superuser
  • 79 replies
  • April 15, 2025

Hi, hoping back to your question about events.  

Yes, we did do events and did ones for cycling, running and other types.  It greatly helped engagement 

We did different lengths as well as types and even set starter and advanced groups for leader boards.  This last was important as it stopped beginners from becoming discouraged or overwhelmed by more advanced athletes. 


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