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Please figure out a way to profitability. I can’t imagine a world without Strava and I don’t want to. If you need to charge more, do it. I think we all appreciate what this means to millions of people. 
In my opinion this is the last, and best, well-lit corner of the social web — it is open, honest, fun, positive, and builds community through sport. 

Or, if not profitable, at least sustainable.  It’s wrong to assume that profit is the only driver for a business, but whatever the metric it must be sustainable otherwise the business model and hence the business itself will fail.  That would be a sad day. 


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