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Mt. Kenya
Status: Gathering Kudos

What if Strava subscribers could give and even receive sponsorship?

I could imagine myself paying for a more expensive subscription tier that allowed me to allocate a portion of that subscription cost to other athletes in the community. How much more expensive? I don't know... But here are some reasons why I could imagine myself and maybe others might consider paying in to this tier:

  • I want to support a friend of family member who's starting their fitness journey
  • I want to support the local legends in my community (which would hopefully inspire competition among other community members to make their accounts public, pay into the sponsor-level subscription tier, and compete for that status)
  • I'm a local business owner or enterprise leader and want to sponsor a specific athlete or private group in my community
  • I'm a local business owner or enterprise leader and want to sponsor a badge where participants in the subscription tier can win the proceeds.
  • I want to tap in to my competitive side and see if I can break even on my subscription cost by accruing sponsorship $ through the means suggested above.
  • I'm a content creator in the fitness space and this is an additional source of income with a hight cost:benefit ratio.
  • The same mechanism could be used for athletes to allocate their sponsorship to  charitable causes.
  • Probably more reasons I haven't thought of...

I suppose this idea could also be reworked so that participants earn points rather than $. Strava would have to establish relationships with retailers for participants to redeem their points.

This idea certainly isn't reinventing the wheel as subscriptions with profit sharing already exist. But I think an online fitness community like Strava has a higher percentage of users who want to see the people they follow succeed compared to other platforms (this is obviously completely anecdotal). And I think allowing for the sponsorship to potentially come back to the individual sponsors in a variety of ways encourages the type of competition that benefits the participants at least in terms of their fitness but also potentially their wallets.

Anyways, there's probably a massive issue with this idea that's in my blindspot or someone has thought of this already and it wouldn't work. But just in case it could be of use, I'm posting it here.

1 Comment
Status changed to: Gathering Kudos
Moderator Moderator

Hello @GIsaac 

​​Thanks for submitting your idea. It has been reviewed by our moderation team and is now open to voting.


Jane (she/her)
STRAVA | Community Hub Team