What if Strava subscribers could give and even receive sponsorship?
I could imagine myself paying for a more expensive subscription tier that allowed me to allocate a portion of that subscription cost to other athletes in the community. How much more expensive? I don't know... But here are some reasons why I could imagine myself and maybe others might consider paying in to this tier:
I suppose this idea could also be reworked so that participants earn points rather than $. Strava would have to establish relationships with retailers for participants to redeem their points.
This idea certainly isn't reinventing the wheel as subscriptions with profit sharing already exist. But I think an online fitness community like Strava has a higher percentage of users who want to see the people they follow succeed compared to other platforms (this is obviously completely anecdotal). And I think allowing for the sponsorship to potentially come back to the individual sponsors in a variety of ways encourages the type of competition that benefits the participants at least in terms of their fitness but also potentially their wallets.
Anyways, there's probably a massive issue with this idea that's in my blindspot or someone has thought of this already and it wouldn't work. But just in case it could be of use, I'm posting it here.
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