What if Strava hosted a Fitness Festival right before the Olympic trials in Oregon or before the Olympics in Paris?
There is something missing from traditional running expos. It's missing the energy of a concert and the incentive for people who are not there to tune in like the superbowl half time show or the opening ceremony of the Olympics. The stadium can be used as a venue. People that are making food, art, music, training, right there in front of you. The event can celebrate the athletes and be a launch party for a major new feature that will support them on their journey.