I think it would be great to add Strava Avatars in the future because everything is going digital.
This is important because:
The future is digital!
The avatar is the digital representation of us in Strava's Digital World
We can purchase and sell digital gear on Strava's platform
There can be Strava-specific shoes, bikes, gear, etc. that represents us online and that we can trade with other athletes on platform
There can also be Brand-specific shoes, bikes, gear, etc. that we receive for completing challenges. The more challenges we complete, the better we can deck out our avatars.
The avatar can be used to provide a digital representation of the athletes during replays on the map. The runner runs, the cyclist cycles. And it's cool because it's for all sports!
An example when I would use this? Post-race or post-workouts, I can send a video to my friends that would be like a funny avatar version of me running the marathon overlaid on the map. Other athletes who have also enabled avatars can be in the video. It's a better and more personalized replay on top of maps.