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Question

How to grow a Strava club?

  • February 24, 2025
  • 1 reply
  • 20 views

Dany Ko
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We’ve seen how well-structured clubs bring people together around a shared passion. Strava is an amazing platform with incredible people, and we love how it fosters community.

We have our own club, and those who have joined really engage with the content we create—they enjoy it, and we can see that in the high interaction-to-members ratio. The results so far have been great!

But here’s the challenge: how do we take it to the next level? How can we expand our reach and attract more like-minded athletes while keeping the engagement strong?

Would love to hear insights from those who have successfully grown their clubs!

What strategies have worked best for you? 

1 reply

Jana_S
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  • Hub Expert
  • 409 replies
  • March 12, 2025

Hi ​@Dany Ko, this is not exactly what you are asking about but I thought I might share a view from the club member side: once a club becomes too large (strangers joining it so that it becomes mostly people that I have nothing to do with), I lose interest in such a club. We had a great club with folks from work, not too huge, double digits. Then the owner decided to promote it, a surge of strangers started joining, and I just stopped checking that club as it became irrelevant for me - I’m following those individuals from the club that I actually have something in common with, but I can’t even remember the last time I opened that club's page… the bottom line is - be careful what you wish for 🙂


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