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I just signed up for a Strava annual membership. I authorized the payment with my credit card. I don't see anything in my app or online Strava account yet. Will this be processed immediately?

How did you sign up? I recently signed up through an iPhone and it goes through the App Store. They do a 30 day trial so nothing gets charged until the trial is up. When they do charge, it would show up as an Apple App Store charge and may not state Strava.