When I create a segment, I don't understand why the segment in the opposite direction appears as a segment similarity. It has nothing to do with it, I think it doesn't contribute and it causes the list of suggestions similar to the segment to be very long.
+26- Community Manager
- 723 replies
Hey
I believe this is done to make sure there isn’t any overlap between that segment and the one you are creating.
However, we appreciate you sharing how this doesn’t contribute to what you are trying to achieve.
I’ll be sure to pass this feedback along to my team.
I kinda of like to see segments going the other direction, i try to make my reverse segments start and stop pretty close (to the stop and start) so that way it is like comparing apples to apples
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