I think it would be great to have a virtual Scavenger Hunt Challenge in Strava because this will be fun and motivate people to get outdoors. I think this is important because: Scanvenger Hunt will combine physical and digital worlds into an adventure It can have various virtual items pop-up in Strava's digital map around the world. Socks, shoes, bikes, shorts, singlets, hats, helmets, shades, basketball, soccer ball, snowboards, medallions etc. The items only show up on the map once the athlete starts their activity, so they can't drive to that location before starting. The items are only available to the first five athletes who reach it Athletes can use the Strava map like a Pokedex and use routes to find the secret items. Every day the location of the items are reset around the world. The most difficult locations (i.e. top of mountains) will have more valuable prizes. Brands can sponsor their own virtual items that spawn in Strava World just like challenges and announce it on social media. Athletes can then trade these items for discounts I think this would be a really fun way to get people outdoors and connect with brands.
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