Strava should enable gift subscriptions again

[ron_anejo]

https://support.strava.com/hc/en-us/articles/115001685450-Gifting-a-Subscription states:

"For the time being, we have removed the option to gift a subscription to an athlete. We apologize for any inconvenience this may cause and appreciate your patience."

This seems to be a really bad idea. I was just looking up how to give a gift subscription. If it isn't possible, I'll be spending my Christmas gift money elsewhere.

Strava should consider enabling gift subscriptions again and stop throwing income away.

[Shobhitb12]

I would really appreciate if a workaround for gifting premium subscription was availvle

[jhoney12]

Oh no! I was really looking forward to purchasing a year-long gift subscription for someone. I hope the option becomes available again in the future. Fingers crossed!

[sgtcoder]

I don't understand why Strava gifting isn't available anymore? They want to charge more for subscriptions, but don't want the money? Even Steam still has this feature still available. I really wanted to gift my cycling friend a month or more of Strava as a New Year present for extra feature motivation and so she can see her "Year in Sport 2023". The one good thing I want to do in my life I cannot even do. Ridiculous.

[danw]

For a company that apparently needs my money to remove this feature when it was already present is very strange. I am guessing there is some kind of technical reason for this but without a clear explanation I guess we're all in the dark.

[Olychamp]

This is the biggest reason why I cancelled my subscription. 

[Scout]

Hello,
We appreciate your interest in this; unfortunately we are not bringing gifting back this year; it's on the back burner for now. You can continue to add your feedback and kudos to this thread; this will be reviewed by our product team. 

[teaspoons]

I would have given a gift subscription for mother's day tomorrow and was also going to give one to a friend of mine for staying at his place but instead have to give them the money to get their own subscription where all the sentiment and goodwill is lost... Can we open up the gift subscription again? I much prefer to give online subscriptions than 'things' there is a wonderful element to doing this and getting more people running, riding and active... Why is it not possible? Does it cost the company more than it would make from subscriptions? Thanks for the community you build but unsure why you would build it further with this feature...

[RunnerMama]

I work in tech sector for a SaaS company. You’re literally throwing money out the window. Why wouldn’t you optimize every potential revenue stream? This is extremely shortsighted. 

[RobC1965]

Please can Strava explain the reasons for this? The gift subscription system worked well, it seems difficult for many people to comprehend why it was withdrawn, and seemingly no plans to reintroduce?